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== Ideology that Shaped the Movement ==
[[File:The_Second_Sex.jpg|thumbnail|left|300px|<i>The Second Sex</i> by Simone de Beauvoir]]
After World War II, some writers began to question how women in society were perceived and the role they played, particularly as the war had shown women made valuable contributions and in many cases performed tasks equally to me. In 1949, Simone de Beauvoir published <i>[https://www.amazon.com/gp/product/0307265560/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0307265560&linkCode=as2&tag=dailyh0c-20&linkId=f9a9c302f5b6ddd567059a2383502e0d The Second Sex]</i>, a groundbreaking book that questioned how society viewed women and the role in which they played. In her work, Beauvoir writes, “One is not born, but rather becomes, a woman.” This quote represent how society fosters the idea of what a woman should do and act, where gender roles are learned and forced upon women. <ref> Vasilopoulou, Angeliki. "Woman by Choice:’ A Comment on Simone De Beauvoir’s Famous Phrase ‘One Is Not Born a Woman, but Becomes One'" <i>Journal of Research in Gender Studies</i> 4, no. 2 (2014), 489-490. </ref> Where World War II showed that women could break out of their gender roles as was required; the book questioned then why should women's roles that saw them as secondary to men in the workplace and home be perpetuated when this was clearly not the case during the war.
After a period of time, the movement gained greater traction through more authors in the 1960s. Betty Friedan was perhaps one of the most influential writers at this time. After conducting a survey of her classmates, Friedan noticed that many of her classmates were unhappy in their marriages where their lives revolved around childcare and housework. This prompted her to write <i>The Feminine Mystique</i> in 1963 where she questioned white, middle class ideals of family life and motherhood, particularly as domestic life had stifled women and their aspirations. In her book, Friedan includes interviews with women who were unhappy in their home life, debunking the ideals of the 1950s that often showed a happy family with men at work and women focused on housework. The book fundamentally questioned if the 1950s ideals were in the best interest of women.<ref> Ryan, Barbara. <i>Feminism and the Women's Movement: Dynamics of Change in Social Movement Ideology, and Activism</i>. New York: Routledge, 1992, 42. </ref>