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[[File:Lyndon_B._Johnson.jpg|thumbnail|left|250px|President Lydon Johnson]]At the end of the Tet Offensive, both sides had endured losses, and both sides claimed victory. The U.S. and South Vietnamese military response almost completely eliminated the NLF forces and regained all of the lost territoryterritories. At the same time, the Tet Offensive weakened domestic support for the Johnson Administration as the vivid reporting on the Tet Offensive by the U.S. media made clear to the American public that an overall victory in Vietnam was not imminent.

The aftermath of Tet brought public discussions about de-escalation, but not before U.S. generals asked for additional troops for a wide-scale “accelerated pacification program.” Believing that the U.S. was in a position to defeat the North, these military leaders sought to press for a U.S.-South Vietnam offensive. Johnson and others, however, read the situation differently. Johnson announced that the bombing of North Vietnam would cease above the 20th parallel and placed a limit on U.S. troops in South Vietnam. Johnson also attempted to set parameters for peace talks, but it would be several more years before these came to fruition.