Changes

In 1918, Rob Wagner wrote Film Folks: “Close-Ups” of the Men, Women, and Children Who Make the “Movies” in which he essentially broke down, into digestible chapters, the conventional roles and plots of the movies. One chapter, titled “The Movie Queen,” was much longer than the rest. When searching for “potential Juliets,” appearance was incredibly significant. Studios and employment bureaus asked girls for the name, phone number, address, age, height, weight, hair, chest, eyes, waist, nationality, wardrobe and previous experience. After they took this information, the girls were “filed away under various heads, such as matrons, young girls, children, chorus types, fat, [and] thin…” to be called upon when a particular opening requires.<ref name="Rob Wagner"> [Rob Wagner, Film Folk: ‘Close-Ups’ of the Men, Women, and Children who Make the ‘Movies,’ (New York: The Century Co., 1918), p. 250, 252].</ref>

The nascent film companies attempted to keep their stars anonymous—to prevent them from becoming too popular and asking for higher pay. However, when Carl Laemmle, a film-trust opponent, began to lure actresses from other companies (promising publicity and fame) stardom skyrocketed. Once film consumers knew actors and actresses by name, film stars became trademarks for products and salaries rose. As salaries increased, requirements for actors and actresses did as well.