Changes

In 1957, Main Senator Margaret Smith reintroduced a proposal to officially celebrating Father's Day through a bill from Congress. Once again, other priorities and lack of clear benefit led to the bill being stalled. Lyndon Johnson, in 1966, however re-energized the Father's Day movement by proclaiming the third Sunday of June the 'official' day to celebrate fatherhood in the United States. This time, this helped to put the issue on the agenda of congressCongress, although it still took another six years before finally President Nixon signed in 1972 the bill that made Father's Day a national holiday.<ref>For more on Margaret Smith's efforts and the passing of Father's Day by CongnressCongress, see: Coleman, M. & Ganong, L.H. (2014).<i/> The Social History of the American Family: An Encyclopedia</i>. SAGE Publications.</ref>

Interestingly, while consumers and even Congress were always wary that Father's Day would become another commercial excuse for consumerism, Dodd, one of the key promoters of Father's Day, never had a problem with this. Unlike Jarvis, she saw that she had to use strong allies such as industry to promote her idea of Father's Day, otherwise it stood little chance. In effect, she felt that it was simply realistic to expect industry to do something that benefits itself if she was going to get what she wanted and have the day she started as the official Father's Day. TodayAlthough, unlike Jarvis, there was no active movement fighting the commercialization of Father's Day, ironically it is Father's Day that is arguably today not as commercialized as Mother's Day. There might be a few reasons for this. Perhaps one of the biggest reasons is simply that people are fatigued with all the May spending, particularly Mother's day. Nevertheless, it still has developed into something of a holiday with a lot commercialism.<ref>For more on the modern economics of Father's Day, see: LaRossa 1997: 185 </ref>