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→Early Development in the United States
In the first few years after 1910, the idea of Father's Day spread throughout the country and prominent politicians such as William Jennings Bryant and members of congress proposed a bill to celebrate Father's Day in 1913. The bill was slow to come to the floor and Woodrow Wilson made a new push to celebrate it officially in 1916 by wanting it declared as a federal holiday. By then, however, it became evident that Mother's Day had become very commercialized. Congress feared it was simply making a commercial holiday or benefit rather than a real holiday to celebrate fathers. Members of Congress killed the proposal and the idea faded again until President Coolidge proposed it being celebrated by Americans in 1924. Recognizing the problems with commercialism in Mother's Day, he simply recommended people celebrate Father's Day.<ref>For more on the efforts in trying to make Father's Day an official holiday, see: LaRossa, Ralph. (1997). <i>The Modernization of Fatherhood: A Social and Political History</i>. University of Chicago. Chicago. </ref>
Meanwhile, Dodd continued promoting the idea of Father's Day, where the third Sunday of June had become the holiday people celebrated. Similar to Mother's Day, many business that saw a potential benefit from Father's Day did begin to help Dodd in promoting Fathers Day in the 1930s. Perhaps the Great Depression helped create incentive for them to replicate the success of Mother's Day by this time promoting male-oriented gifts such as pipes. However, this was probably off-putting to Americans who were not impressed with how Mother's Day became so commercialized. Thus, Father's Day did not gain in much popularity in the 1930s-1940s, although it was celebrated and promoted throughout the country (Figure 2).<ref>For more on the early commercialization efforts in relation to Father's Day, see: Cross, Gary. (2000). <i>An All-consuming Century: Why Commercialism Won in Modern America</i>. Columbia University Press. New York, pp. 52 </ref>
[[File:Father's Day Telegram, circa 1941 (15900671863).jpg|thumbnail|Figure 2. Father's Day card from 1941.]]