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What were the social factors that encouraged and promoted the Renaissance in Italy in the period from 1350 to 1500. The Italian Renaissance was one of the world’s greatest period in culture and the arts. It produced writers such as Machiavelli and artists such as Leonardo da Vinci. The political, economic and social transformation of Italy encouraged people to adopt a new world view, that fundamentally transformed Italy. Specific aspects in Italian society promoted the new values such as individualism. These social factors included ‘new rulers’, social mobility, trade and a society that was not bound by traditional values. Above all the increasing secularism of the times allowed people in Renaissance to conceive of a new way of living and even a new world.