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How Did Saint Valentine's Day Develop

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→‎Later Developments

By the 17th centuries, Valentine's day began to be popular among friends and lovers among different classes. At this point, people began to exchange tokens of affection and notes with each other expressing their feelings. It was around 1900 that Valentine cards were popularly produced throughout Europe and began to replace letters and notes that lovers would exchange.

Modern Valentine's Day has been strongly influenced by American traditions that first derived from the mid-19th century. Esther A. Howland in the 1840s began selling cards and gifts that contained real lace, ribbons and colorful pictures. It was also this time that women began to be more strongly associated with Valentine's Day relative to men, where marketing began to focus more on them and today they constitute about 85% of Valentine's Day sales.

==Modern Celebrations==

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