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Dunn has analyzed presidents throughout US history and has concluded there are seven fundamental laws that drive presidential leadership, including its perception by the public and other politicians. These are the law of history, the law of rhetoric, the law of theory, the law of culture, law of character, the law of politics and the law of management. Some of these laws may have changed in their importance but they are still critical to how Americans often remembers and values their presidents.
6. Edwards, G.C. (2012) <i>The strategic president: persuasion and opportunity in presidential leadership</i>. Princeton, N.J.; Woodstock, Princeton University Press.
There are two major areas the president has to work with during his term. These are Congress and the public. Each is a different dynamic and one could be used against the other. Effective presidents have been able to navigate both areas through persuasion, rhetoric, effective leadership style, and using (or even manipulation) public opinion.
