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The Gallipoli campaign was an amphibious landing in the Dardanelles Strait in modern Turkey, that sought to knock the Ottoman Empire out of WW I. The landings were exceptionally daring for the time and it ultimately failed to achieve its objectives. The Gallipoli campaign lasted from April 1915 to January 1918, and the belligerents were the western Allies and Ottoman Turkey. It cost tens of thousands of lives and it can be regarded as a total failure for the allies and a great Turkish victory. This article will examine the reasons for the failure of the allies to secure their objectives. It will show that the allies failed at Gallipoli because of poor planning, intelligence and stubborn Turkish resistance.