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Wristwatches developed to be more common only by the late 19th century. During the early days of aviation, wristwatches became critical as it was easier to tell time using one's wrist. During the Boer War, soldiers began to wear wristwatches in order to better coordinate troop movements using time. Having a watch in a coat would potentially expose the soldier as they reached for their pockets. Although wristwatches were available as fashion items, often as part of bracelets for ladies, they now became more part of men fashion. By 1900, wristwatches became even more fashionable among men and began to compete with pocket watches.
Navigation devices would even be worn as part of wristwatches. Wilsdorf & Davis, a company in England, began to create specifically made wristwatches which had stronger frames and held better than other wristwatches, which were often not very different from pocket watches prior to their developments. The company would eventually become Rolex, and they helped to popularize the idea of fashionable wristwatches among men. The widespread use of wristwatches in World War I also increased the market for wristwatches in the wider public.<ref>For more on how wristwatches became popular, see: Kahlert, H., Mühe, R., & Brunner, G. L. (2005). <i>Wristwatches: history of a century’s development</i>. Atglen, PA: Schiffer Pub.</ref>