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Chocolate is derived from the New World cacao plant. Since the discovery of the New World, the popularity of chocolate has substantially grown. However, the history of chocolate and its consumption go back much further to about four thousand years ago. The forms chocolate has been found in has more recently greatly varied but it has always played an important role to tribes and complex societies. From a ritual product to more every day use, chocolate has greatly also had an impact on the development of the New World in the eyes of European explorers.