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→Development and Meaning Today
==Development and Meaning Today==
Greeting cards did not evolve a lot more during the late 19th century and early 20th century. The wellknown company Hallmark Cards Inc. was founded in 1910 in Kansas City. The company initially started out by selling postcards but by 1912 began to focus on writing letters and cards. In 1917, the company even developed what would become gift wrapping paper. In the US, Hallmark soon began to dominate the market by the 1920s. With the introduction of better color printing and color lithography in the 1930s, greeting cards experienced a renewal of even greater interest by the public. This renewal of interest led to more experimentation with how to use cards, such as the development of humorous cards that went beyond simply wishing someone well or giving affection to someone.
==Traditions Around the World==
