Changes

====Later Developments====

By the early 2000s, Black Friday sales led more stores to move their opening times to be earlier. Some of the earliest are around midnight, while others open around 4 or 5 AM (Figure 2). Some stores attempted to open on Thanksgiving Day, effectively moving the start of the shopping season to Thursday. This has largely not worked well, as consumers were mostly interested in being with their family over Thanksgiving. Generally, however, stores have increasingly moved their Christmas shopping offerings to a much earlier date, some starting as early as the day after Halloween.

At times, the term itself has been changed or adapted to local languages and tastes. Even in the UK, Black Friday was a term used for the Friday before Christmas. In that case, it was a term used by hospital and emergency personnel who had to deal with a large increase of patients received before Christmas due to many party goers and drunk behavior increasing workload for such personnel. In other countries, where Christmas is not a major holiday, such as India, retailers have attempted to replicate the idea of Black Friday around days preceding major holidays such as Diwali.<ref>For more on recent developments of Black Friday, see: Hoyer WD, MacInnis DJ and Pieters R (2013) <i>Consumer Behavior</i>. 6th ed. Australia ; Mason, OH: South Western Cengage Learning, pg. 323.</ref>

====Current Use of Black Friday====