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→Today's Music Festivals
==Today's Music Festivals==
By the late 1960s, Rock bands and promoters began to organize their own music festivals. One of the first was the Isle of Wight festival, in 1968, which started as an event with about 10,000 people and featured Jefferson Airplane, Pretty Things, and Arthur Brown among its performers. By 1970, the festival grew to bring in more than 600,000 people, showing the popularity of music festivals to organizers and causing many others to begin to imitate these events where multiple, often well-known bands would come and perform.
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