Changes

 Over the last ten years, as Internet shopping has increased, Black Friday has lost some meaning, as other days and times also offer deals. Over this time, countries in South America, Middle East, and other regions have attempted to create Black Friday and Black Friday deals. Online retailers have attempted more creative business strategies, such as combing efforts or creating group shopping experiences, for their customers. Some countries, such as Latvia, where the holiday has proven popular, new innovations to the promotional period have been developed. There, the entire week has been declared as "Black Week" to extend shopping times and promotions over a longer period.